Posting content on several social media platforms and your website isn't easy. I don't make this recommendation lightly. Allow me to clarify.
Managing a tutoring business has a lot of moving components, all of which are time consuming and taxing. You definitely have a difficult task. All too often, you will find yourself burdened by parent concerns, tutor issues, and student to tutor pairing. I know!
Here comes another BUT...
Social media and content have the result of exposing your business to more parents and makes your business look active, thriving, and credible. Those types of indicators or impressions are hard to establish in a conversation if you manage to get to a conversation. In fact, without these indicators, your business leads will be far fewer in number.
On the other hand, don't spend too much time on social media and website content.
Let me clarify.
I used to think social media posts had to be profound. Wrong! They should be brief practical connection with parents, or an interesting emotional connection with parents. They don't have to take you more than 5-10 minutes of your time to create and post.
Twitter: "Physics just got REKT! Congrats to JD for acing that test last week!" Followed by a stock photo of a young person holding their thumbs up and a link back to a piece of content related to math tutoring.
How much time would that take you to post?
Do little inspiring posts like that on all your social media platforms at least once a week. As a parent scrolls through your content, they get an image of success and positivity. This helps prepare them to say yes to your tutor offerings.
Yes you want to have "pillar posts," or posts that are large and vast in their content, but they can be quarterly and should always target competitive keywords.
If time is at a premium consider paying for content. Here is a list of sites you can hire a writer from:
Even small tutoring companies can benefit from a content writing service. If you find yourself bogged down by writing and spend a lot of time to publish a piece of content, consider what you could be doing if you weren't writing content.
If you could do something that could make you an extra $25, then do that and hire a content writer on a per content basis.
Have realistic expectations!
Posting on social media and your website rarely has a 1:1 conversion rate. It is hard to quantify the results for such activities. That's why you don't want to put more than 5% - 10% of your time and money into them.
What these pieces of content do is increase your brand's exposure to potential clients. It is not out of the ordinary for a person to research tutoring companies and come back 3-6 months later. Operate your business for the here and now, but foster your long term leads.
At the start of your tutoring business things will more than likely progress slowly, but that will change and business will pick up if you put medium and long term strategies into play.
PRO TIP COMING...
If you are not on Quora, create an account now!
Quora is a social media site that allows people to ask questions and other people to answer questions. It's an absolute gold mine!
Not only can you answer questions and drop links to your site and its content, but you have an opportunity to actually help people and make a good impression. After posting on Quora I have seen legitimate traffic back to my site.
Here's another tip...
Quora posts that have led to clients for me had a combination of text , 1-2 links, AND images. Images are eye catching and helps the reader conceptualize your words. Obviously the images have to be salient to the discussion.
If you provide a great answer to the question, have a link back to your site, and use 1-2 very helpful images, Quora can be an excellent revenue generator for your tutoring business. That best part is...
It's completely free!
I love that word. Free.
In conclusion, social media and content on your website pays off over time. They will help you increase the size of your business incrementally. Their individual effects will be hard to see, but the accumulative effects are profound.
If you choose not to use social media and web content, that's okay, but you will have to spend more money on other pay per click (PPC) or pay per impression (PPI) marketing strategies. You have to make that decision based on your time, budget, and position in the tutoring industry.