CPC Calculator How much can a click cost you?
Enter your conversion rate, the new clients you want each month and your monthly budget. The calculator gives the maximum cost per click and what each new client costs.
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What the numbers mean
Your conversion rate is the number of new clients divided by the number of clicks, as a percentage. If it takes 100 clicks to win one client, the rate is 1%.
If you have last month's clicks and conversions, enter them in the optional fields and the rate is filled in for you. If you already know your rate, type it in and skip them.
Where does your rate sit?
| Competition | Conversion rate | What it usually means |
|---|---|---|
| Low | 3% to 5% | Possible in a mid-to-high competition market when your company dominates the marketing channels. |
| Mid | 1% to 2.9% | Most companies operate in this range. |
| High | 0.1% to 0.9% | You may not be in a highly competitive market: a rate this low often means the sales and marketing funnel is not optimised, or the spend is below what the industry needs to compete. Self-funded businesses land here. Make the most of the acquisition channels your competitors neglect. |
Maximum CPC
The most you can pay for one click and still land the new clients you want inside the budget. Bid above it and the budget runs out before the clients arrive.
Keep what you work out
Every calculation is kept, so you can compare budgets and conversion rates month to month. Subscribe to the Bizstim newsletter and your results are kept with your e-mail. Unsubscribe any time.
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Your saved calculations
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