People in general don't answer their phone when it rings. It might be a telemarketer don't you know?!?
So what does this have to do with tutoring?
When parents contact you for tutoring for their child, in many circumstances, they want to schedule a tutor yesterday! There are ways to prepare the parent for the time it takes to undergo the process, but that doesn't diminish the need you feel to assign a tutor and make the parent happy with your service.
You need to contact tutors and communicate potential assignments as fast as possible.
Using your 1-888 phone number to contact tutors may hurt your business. Badly!
There were many times when I assigned a tutor to a student who wasn't my first choice. Later, my first choice called and asked about potential students. Of course I was dumbfounded. Where were you last week? I would ask. In the end, it appeared they didn't answer my phone call because they thought I was a telemarketer or didn't recognise the number.
Okay, just use e-mail then?
Oh what's that? It got caught in your spam folder? Didn't I tell you to add the business e-mail to your safe senders list? Of course you did, but they didn't, and they never got the e-mail. Is this a lesson the tutor needed to learn so it doesn't happen again? Most definitely, but did they? Nope.
What is a business owner to do?
As of 2017, text messaging is thousands of times better than phoning or e-mailing. If you are hiring tutors born after 1984, you MUST use text messaging to contact them. They will monitor their text messages far more than their voicemail or e-mail.
In fact, not using text messaging is tantamount to throwing your tutoring business away.